JED's
Jed’s coffee has a distinctive number system that makes it easy to shop different strengths of coffee. The hard part is choosing which one’s right for you. To explain this, the brand had previously relied on dry, product based videos that gained little traction. A change of strategy saw the creation of this humorous and memorable brand campaign. It helped demystify the Jed’s numbering system and give people a laugh at the same time.
